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Purpose-driven work

The Jenelle Group, Inc. is an award-winning women and minority-led experiential event production team dedicated to executing authentic, diverse, and industry-leading digital and in-person brand experiences. Our strategic approach and passion for creating meaningful human experiences drive us to think like a participant in every way, executing events for brands such as The Wall Street Journal,  Globe & Mail, Cadillac Fairview, Ataccama, The Daniels Corporation, Vistaprint, and more!

Led by our Event Director, Alicia Jenelle, our team of Experience Designers and Producers are dedicated to cultivating meaningful partnerships, aligning business objectives with innovative strategies, executing big ideas that grow brands and initiatives, and inspiring trust and loyalty in their communities. We are an extension of the partners we work with. Whether you only require freelance support for one element of the event or management of the entire experience, we have you covered!

Workflow

Our workflow is designed to connect brands with their community. It is rooted in understanding the business needs (marketing and communication goals) and applying creative and strategic thinking to key milestones throughout the event journey to bring your objectives to fruition.

Inspiration

We dig deep and ground our work in fundamental target audience research, data-driven objectives, budget development for the initiatives needed to achieve the goals, and curated tactics that are tailored and relevant to the target market; followed by tracking progress to ensure alignment with the success metrics. Once the foundation is established, then comes the fun part – strategic ideation and creation!

Design

Our inspiration is fueled by the event journey. We work with you to design memorable moments for each milestone of the experience – from the pre-event comms teaser video to post-event thank yous, and everything in between.

Create

Through the art of storytelling, we breathe life into your audience’s experience. Tying each touchpoint back to your key messages, in real life (IRL) and digital.

Solutions

Our mission is to provide experiential creative and event solutions for brands and agencies worldwide

Creative Services

  • Photography and Cinematography
  • Brand Activations
  • Theme development
  • Presentations and content creation
  • Event collateral: e-vites, invites, signage
  • Event design + styling
  • Experiential design + production

Video Production

  • Location scouting
  • On-premise engagements
  • Retail Activations
  • Data Collection
  • Charitable partnerships
  • Collaborations and Co-Branding
  • Influencer Relations
  • Pop-ups
  • Store openings + Product Launches

Event Production

  • Full-Service Event Management - IRL & Virtual
  • Budget Management
  • Keynote Speakers/Event Hosts
  • Entertainment
  • Accommodations & Transportation
  • Venue & Vendor Sourcing
  • Production & AV
  • Contract Negotiations
  • On-site Management

Experiences

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Let's Work Together

Contact Us

Have a question or need assistance? We’re here to help! 

Feel free to drop us an email at info@thejenellegroup.com, and we’ll get back to you as soon as possible.